People today are often chasing the wrong things because a fundamental shift has already happened.

In the past, the main value was in the product itself. Building something meaningful required a team, time, and significant resources. Today, that barrier has almost disappeared. Complex products can be created by a single person using AI and accessible tools. This has drastically reduced the cost of execution.

But this does not mean that value is gone. It has shifted.

What got devalued is not the product itself, but the act of producing it. A product is no longer scarce. What is scarce now is different: thinking, speed, taste, and the ability to work effectively with AI and direct the creation process.

That is why there is not less work. There is more of it. It just changed its form. What matters now is not only the ability to build, but the ability to understand what to build, why it matters, and how to approach it.

The next few years will indeed revolve around AI-driven work. But this is not just “monkey work”. It is a transitional phase where those who can work well with AI tools stand out.

In this environment, the advantage goes not to those who build more products, but to those who navigate the new landscape better. #ai #claude #openai #gemini